So based on the above ad the jews came into existence 3,000 plus years ago. They left the land of israel 2,000 years ago, only to return in the 20th century. That means the palestinians have been there roughly longer- 2,000 years vs. 1,000 plus years for the jews. All this while i thought the jews had been there since forever but it looks like they had not.

author appears not to know what "blood libel" means; it is a specific anti-Semitic trope about Jews kidnapping Christians and draining their blood for ritual sacrifice. Using it carelessly to mean "encouraging child-killing" trivializes historical anti-Semitism. It's also lazy writing and actually worsens the author's argument, since genocide is already in there and is a far worse charge anyway.

The Guardian's action is another reason why the ongoing death of print media is a good thing. Since I like to think that average citizens in the UK are more enlightened on Middle East issues than those here in the US (even if their leaders and institutions often aren't), I hope the Guardian's decision will lead to a large number of people cancelling their subscriptions to the paper.

I shall be surprised and disappointed if the Guardian prints this ad but in any event it's foolish to suggest the Guardian has an anti Palestinian agenda, because it clearly does not. If you doubt my words, read the paper and check for yourself.

If this ad appears the Guardian joins McDonald's and those other ratbag Zionist supporting organisations that will never get a penny of my trade,

That Elie Wiesel should put his name to this sly and nauseating piece of hasbara is not surprising; his crocodile tears for Palestinian children and his defence of their murderers are typical of the man. That the Guardian should consent to publish this dangerous provocative racist rubbish is both deeply disappointing and alarming.

The ad, besides being grossly offensive, is false. See the story of Jephthah in Judges, circa 1075 BCE. He sacrifices his virgin daughter as a burnt offering for a military victory.. if Zionists want to post propaganda, they should at least know their own scriptures.

Every time you think you cannot take any more of this idiocy and support of terror, there comes another peice of news to knock you over backwards.
Shame on the Guardian for even considering this ad. I hope by tonight they will have wisely rethought.

Please do not run this completely untrue ad by a man who has abandoned all his ethical and moral standing with the rest of humanity..The lies he is trying to spread in this ad are Israeli propaganda to justify their war crimes of murder of Palestinian children in Gaza. There is no proof of this outrageous claim! Indeed Israel itself is guilty of this tactic and has been filmed using Palestinian children as human shields in the West Bank many many times, a outright war crime! If you run this ad you will be complicit in these lies, a player in the dehumanization of the Palestinian people by mendacious apologists for the slow genocide of the indigenous people of Palestina by Israel and its illegal settlers.

The Guardian newspaper has a troubled relationship with the Palestinian struggle. On the one hand, a few outstanding columnists such as Seaumas Milne defend the rights of the Palestinians. On the other, the editors are known for their partiality to the Israeli narrative. Censorship at the paper's online feature Comment is Free is a notorious feature. Contributors are frequently banned, always without explanation, and comments which violate undefined "Community standards" are expunged. Among the subjects prohibited from mention in the current massacre have been the Warsaw Ghetto Uprising (for the obvious resemblances to today's situation) and Israeli Jewish figures such as Yeshayahu Leibowitz, whose opinions were at variance with the policy of occupation.

For the Guardian now to publish an advertisement so openly racist and genocidal marks a new low in the paper's history. Readers look in vain to the editors for a principled opposition to war crimes and ethnic cleansing. Reporters' copy is routinely altered to reflect Israel's claims, and the paper's best correspondent in the field, Peter Beaumont, appears to have been suspended or sacked for his wrenching and truthful dispatches from Gaza.

Acceptance of this disgusting piece of propaganda by the Guardian does not mean that readers will follow suit. We must express our indignation to Alan Rushbridger and his colleagues at the top. The paper is badly in need of a cleanup.

This is just incredible. Murder children every day, execute unarmed children, bomb hospitals, schools and then blame the Palestinians?

Until now I have always had a great deal of respect for your paper. But hearing you want to print the pro- genocide ad seems totally out of character. Really, why would you want to print such rubbish? and and why would you want to print something that only ads fuel to the fire and isn't even news?

Does the Palestinian cause really need censorship to succeed? Definitely not. The Elie Wiesel logic will destroy itself. Portraying Hamas as child killers will prove to be a desperate last resort before the whole house of cards will come tumbling down. Look at the Max Blumenthal video's. He lets everyone speak. Why? Because what they're saying makes no sense. Just like Elie Wiesel's ad.
Freedom of speech is a good thing.

As someone who has bought The Guardian for 44 years, I can confirm that I bought my last on Saturday, 9 August, 2014.

This vile piece of lies and vicious propaganda is the most outrageous heap of evil spite-filled incorrect text we have seen. Very angry if this gets published. Never will we buy your paper again.

Elie Wiesel and Rabbi Boteach show themselves to be shameless racial supremacists. Their "advert" deliberately ignores that in the biblical account rejecting child sacrifice "3,500 years ago", God was instructing Abraham, the ancestor BOTH of the Jews (with his first wife Sarah, bearing Isaac) AND the Muslims (with his second wife Haggar, bearing Ishmael). The rejection of child sacrifice is therefore a SHARED tradition of Jews and Muslims according to the holy Torah itself. Wiesel and Boteach's blood libel against Hamas, made without any evidence, is immoral, but also incredibly foolish and dangerous. We Jews have been victimised by similar false accusations, and now Wiesel and Boteach make the world a more dangerous place for us by legitimising this dirty weapon. False Rabbi, go learn the 7th Commandment: "Thou Shalt Not Covet Thy Neighbour's Land. Go learn Bava Basra (Jewish land law) which holds that the owner of land is the person stated in the title deeds (not to be stolen from him, or from his heirs, by the cynical "Absentee" law of the zionists). And if the title deeds cannot be found, the owner is the person who has cultivated the land for three successive seasons (not the armed colonist who drives off the farmer and claims that God desires him to grab it today by force, blasphemously casting the Almighty Creator as a mere accomplice of thieves and thugs). From this it is clear that the Zionist policies promoted by Wiesel and Boteach are in fact hostile to Jewish thought, and damaging to the reputation of Jews and Judaism. They should be rejected by all authentic Jews.

I am ashamed and feel disbelief that a purportedly liberal newspaper, the Guardian, has decided to publish such a despicable advertisement. It is a travesty of all that is decent and everything I thought the paper stood for. I have read the Guardian for many decades. I will not be reading it again.

There is a body that deals with false, misleading or offensive advertisements - the ASA. Perhaps complaints to them would yield fruit?

For a start, why not append this comment, from a poster above: -
"The ad, besides being grossly offensive, is false. See the story of Jephthah in Judges, circa 1075 BCE. He sacrifices his virgin daughter as a burnt offering for a military victory.. if Zionists want to post propaganda, they should at least know their own scriptures."
You'll need to search it out, though, and give chapter and verse.

Then you can add the evidence for Israel using Palestinians as human shields - it's out there on the internet. and refute anything else claimed in the advert.
You could also ask for the Guardian to be forced to print a retraction and/or apology - using the same amount of space as the original advert.