The story of the floundering “Brand Israel” advertising campaign continues. An Israeli government ministry has established a propaganda website called Hasbara.gov.il – a Hebrew word often translated as “propaganda”. A notice was recently published on the site asking for volunteer “candidates eligible to conduct public diplomacy activities abroad”. The volunteers “will not be eligible for any remuneration” apart from “costs of travel, daily expenses and insurance”. The advert is also the latest episode in Israel’s cynical “pinkwashing” strategy. The ministry’s advert says it is looking particularly for “minority members” and “representatives of the gay community” to argue Israel’s case abroad. Read more about In new pinkwashing recruitment campaign, Israel offers free travel for propaganda services