“SodaScream – Bubble trouble,” as the ad is called, takes aim (pun intended!) at the company that manufactures fizzy-drink machines in the illegal Israeli colony of Maaleh Adumim in the occupied West Bank.
Earlier this year, Hollywood star Scarlett Johansson was at the center of a media storm over her endorsement deal with the company.
She later resigned from her position as global ambassador for the charity Oxfam, which declared that her deal with the occupation profiteer SodaStream was “incompatible” with her humanitarian role.
The video’s makers have set up a website – SodaScream.com that provides brief, clear explanations of why SodaStream’s activities are problematic and urges people to contact the company.