Israel's image problem
6 December 2006
Palestinians must surely feel heartened by the news that, despite all the support that Israel gets from its allies at the political level, public opinion in European and North American countries is decidedly against it. It appears that Israel needs every bit of the free-of-charge services Saatchi and Saatchi (a multinational advertising agency) is reportedly offering it. Israel is launching a branding campaign to portray itself as a place that “preserves democratic ideals while struggling to exist.” According to the Anholt Nation Brands Index report, Israel’s international image is the pits. Read more about Israel's image problem