New Sabra hummus ad uses images of Arabs, Africans to cover up Israel army connection
24 January 2012
The Strauss Group, the company that openly supports the Israeli army and makes Sabra brand hummus, is trying a new advertising strategy to hide its Israeli connections and combat a growing boycott movement. It is to depict Arabs and Muslims in its ads as a form of cover. Should we call this “Arabwashing?” Read more about New Sabra hummus ad uses images of Arabs, Africans to cover up Israel army connection