The Electronic Intifada 26 July 2006
The following letter was sent by Israel’s Ministry of Foreign Affairs to a variety of pro-Israel organisations, so-called ‘hasbara’-groups and other supporters of Israel.
Many of us recognize the importance of the Internet as the new battleground for Israel’s image. It’s time to do it better, and coordinate our on-line efforts on behalf of Israel. An Israeli software company have developed a free, safe and useful tool for us - the Internet Megaphone.
Please go to www.giyus.org, download the Megaphone, and you will receive daily updates with instant links to important internet polls, problematic articles that require a talk back, etc.
We need 100,000 Megaphone users to make a difference. So, please distribute this mail to all Israel’s supporters.
Do it now. For Israel.
Director Public Affairs (Hasbara) Department
Ministry of Foreign Affairs, Jerusalem
Israel’s Ministry of Foreign Affairs understands that today’s conflicts are won by public opinion. They mobilize pro-Israel activists to be active and voice “Israel’s side to the world.” The Megaphone desktop tool, built by Giyus, which means “mobilization”, sends desktop alerts on key articles on Israel and surveys, online polls where activists could click on the button to support Israel and click alerts to easily voice pro-Israel opinions.
The tool tracks down online articles and polls that members should act upon. After installing the tool, members receive alerts on those articles. With this tool Israel’s Foreign Ministry obviously thought it would help Israel’s fight in cyberspace. However, having used this tool, for others, it is quit useful as well. There is also a weblog and a forum.
To download Megaphone Desktop Tool click here [*.exe file for Windows].
For non Windows users and others who would like to to track the alerts being posted via RSS or the Web, visit this page.
Amir Gissin’s letter was posted on July 22 on the website of www.standwithus.com — an pro-Israel advocacy organization.