Using the slogan “Give Puma the Boot,” they are organizing an international day of action this Saturday to encourage people to boycott Puma products until it complies.
Israel’s construction of such colonies on Palestinian land is a war crime.
“When companies like Puma sponsor and profit from illegal Israeli settlements, they give a nod to Israel’s far-right regime that its criminal land grabs and attacks on Palestinian sports can continue unabated,” PACBI, the Palestinian Campaign for the Academic and Cultural Boycott of Israel, stated.
More than 200 Palestinian football clubs and sports organizations wrote to Puma CEO Bjørn Gulden calling on the company to end its sponsorship, citing the Israel Football Association’s “complicity in Israel’s violations of international law and Palestinian human rights.”
“Puma is lending its brand to cover up and whitewash Israel’s human rights abuses, including against Palestinian footballers,” they state.
Fourteen rugby teams around the world have heeded the Palestinian call to boycott the sportswear company, according to PACBI.
PACBI is calling for an international day of action on Saturday, as this month marks 52 years of Israel’s military occupation of the West Bank, including East Jerusalem, and the Gaza Strip.
Groups in more than 20 countries have organized actions to pressure Puma to end its sponsorship of settlement teams and its complicity in Israeli human rights violations.