On Monday, British sports broadcaster Gary Lineker retweeted a tweet containing a video of Israeli soldiers abusing Palestinian children.
The former England football star added just one word of commentary for his nearly seven million followers: “Sickening.”
The video embedded in the tweet quickly garnered almost a million views.
Originally published by the Israeli human rights group B’Tselem on Sunday, the video shows Israeli soldiers rounding up children in the occupied West Bank city of Hebron in October.
With such a major celebrity drawing attention to Israel’s violence against children, Israel’s propaganda machine went into damage control mode.
Peter Lerner, a former Israeli military spokesperson and now a “consultant,” admonished Lineker that “you’ve completely missed the point.”
“When kids throw stones they are a public menace. They need to be stopped,” Lerner claimed, without acknowledging that heavily armed Israeli occupation forces have no business invading the cities and lives of Palestinians.
“They should be stuffed into a small cage?” Lineker shot back, referring to a disturbing sequence in the video in which several handcuffed boys appear to be confined inside a wire box.
In 2015, Lineker also came under attack when he tweeted about Israeli abuses of Palestinian human rights.
Israel’s damage control operatives will have their hands full, not just with Lineker but with other celebrities who feel more comfortable breaking taboos around supporting Palestinian rights.
Last week, following Donald Trump’s recognition of Jerusalem as Israel’s capital, supermodel Bella Hadid commented to her 16 million Instagram followers that “Watching the news and seeing the pain of the Palestinian people makes me cry for the many many generations of Palestine.”
“Seeing the sadness of my father, cousins and Palestinian family that are feeling for our Palestinian ancestors makes this even harder to write,” Hadid added.
Not content with merely posting her views online, Hadid joined a protest in London last Friday organized by the Palestine Solidarity Campaign.
And actors Tilda Swinton and Mark Ruffalo; musicians Roger Waters, Peter Gabriel and Brian Eno; and designer Vivienne Westwood were among more than 100 artists who spoke out against Trump’s decision to recognize Jerusalem.
In a letter published by The Guardian, the artists state that Trump “seeks to achieve through a declaration what Israel has been trying to do for 50 years through force of arms: to erase Palestinians, as a political and cultural presence, from the life of their own city.”
Actress Alia Shawkat, best known for playing Maeby Fünke in the TV comedy Arrested Development, tweeted, “Jerusalem is sacred. Trump’s decision will not be overlooked. Palestine will not be forgotten.”
She added the hashtag #BDS – boycott, divestment and sanctions.
She also retweeted a call for a protest outside the White House, as well as a viral photo of Palestinian teenager Fawzi al-Juneidi blindfolded and surrounded by more than a dozen heavily armed Israeli soldiers.
Even American mainstream comedian Bette Midler took an online swipe at Trump, tweeting out a satirical cartoon in which the president is informed by an aide that “The Palestinians have just recognized Dallas, Texas, as the capital of Mexico.”
Midler’s intervention may be an example of a Trump effect: some journalists and public figures appear more willing to be critical on an issue when the unpopular president supports it.
Of course these are not the first celebrities to use their fame to bring attention to Palestine – and many who signed the Guardian letter have long records of solidarity – but there’s no doubt that many others stay silent because of career concerns or to avoid attacks from Israel lobby groups.
There are signs, however, that it’s getting a little easier.
Michael Bennett and Kenny Stills “made global news in February when they refused to take part in a trip to Israel organized by the Netanyahu government, after first agreeing to attend,” Zirin writes.
Along with other players, they “backed out after learning about the propagandistic nature of the trip and being profoundly moved by parallels between the situation for Black Americans in places like Ferguson and the Palestinian carceral existence in Gaza.”
Zirin sees this as an important moment: “It has long been assumed in sports – not to mention in media more broadly – that even recognizing the humanity of the Palestinian people, let alone criticizing the Israeli occupation, is a political third rail.”
Yet both have been nominated for the NFL Man of the Year Award.
That no disastrous consequences befell the NFL players – in a year when Colin Kaepernick paid a very high price for his activism against racist violence by US police – is notable.
People are losing their fear of standing with Palestine, and that’s another worrying sign for Israel lobby leaders who lamented in a secret report earlier this year their failure to stem the “impressive growth” and “significant successes” of the BDS movement.