Strauss group

New Sabra hummus ad uses images of Arabs, Africans to cover up Israel army connection

The Strauss Group, the company that openly supports the Israeli army and makes Sabra brand hummus, is trying a new advertising strategy to hide its Israeli connections and combat a growing boycott movement. It is to depict Arabs and Muslims in its ads as a form of cover. Should we call this “Arabwashing?” 

Student tells EI about Sabra hummus boycott victory at her high school

Today Nadine Darwish, a sophomore at Lincoln-Way High School in the Chicago suburbs, tweeted the news that her school will no longer serve Sabra brand hummus. This afternoon she told me more about what happened, and that others concerned with human rights shouldn’t be intimidated from speaking up.