Strauss group

Students for Justice in Palestine at Boston’s Northeastern University were previously subjected to smear video campaign.

Student activists at Earlham College announced today that Sabra brand hummus would no longer be sold at the school’s coffee shop.

The Strauss Group, the company that openly supports the Israeli army and makes Sabra brand hummus, is trying a new advertising strategy to hide its Israeli connections and combat a growing boycott movement. It is to depict Arabs and Muslims in its ads as a form of cover. Should we call this “Arabwashing?”

Today Nadine Darwish, a sophomore at Lincoln-Way High School in the Chicago suburbs, tweeted the news that her school will no longer serve Sabra brand hummus. This afternoon she told me more about what happened, and that others concerned with human rights shouldn’t be intimidated from speaking up.

After a year-long campaign by DePaul’s Students for Justice in Palestine against Sabra hummus products from the dining halls, the university has quietly introduced alternative brands from which students can choose according to their ethics.