It’s difficult to avoid, especially in the frenzy of consumerism and gift-giving which washes over the West at the end of every year: “I meant to boycott that company,” I’ve had friends tell me, “but it was a gift.” Or, “I bought it before I knew.” But like it or not, our unwitting purchases, or receipt thereof as gifts, play a role in preventing Boycott, Divestment, and Sanctions (BDS) campaigns against Israel from achieving their full potential. Read more about It's Never Too Late to Boycott Israel: The Proper Disposal of Already-Purchased Goods